Check out these columns by TechPoint President Jim Jay, which highlight different facets of the growing strength and diversity of Indiana’s technology community. One describes an exciting new market where Indiana has an emerging strength – digital media and electronic marketing. The other describes how Indiana’s manufacturing sector has become increasingly high-tech and innovative to continue to grow in the global economy.
Both pieces mention an important upcoming event – TechPoint’s annual Innovation Summit, which is being held on September 29th at the Indiana Convention Center in Indianapolis. This year’s Summit focuses on how we can encourage and capitalize on innovation as a state and within our own companies, focusing on high-growth industries like information technology, advanced manufacturing, the life sciences, energy and logistics. Visit www.techpoint.org/summit for more details.
Central Indiana: New Media Marketing Mecca?
This month, we celebrate the 40th anniversary of the Internet, and also recognize an Indiana social media milestone – it’s projected that the number of Hoosiers using the Facebook network will reach 1.5 million in early September, nearly a quarter of our total population.
The Facebook statistic is just one indicator of our near-universal adoption of digital media, at home and in the workplace. It’s changed the way we live, and I’d argue that no discipline has felt the impact more than marketing: Read more…
Advanced manufacturing: Center stage in the innovation economy
It’s obvious that we live in an innovation-driven economy. In the past, economic success was often defined by access to physical advantages (raw materials, transportation infrastructure); today the most precious resources are educated workers and new ideas. Most economic analysis shows that the educational attainment of the workforce and its level of innovation (often measured by patents-per-employee) have the most reliable connection to rising incomes, low employment and economic output.